Now you can easily start an eCommerce business. There are at least three facilities that can be used to sell online, namely online marketplace, own website, and social media. Marketplace and social media are certainly the easier way. In order to get started, you only need to create an account and set up shanties. There is not even an operational cost that you need to spend in the beginning. However, even though this method isn’t wrong, having a website that represents your store or business is still important, so you can gain more trust from your customers. Apart from that, if you also want to make sure that your webpage can be accessed by your visitors quickly, we recommend you to try the Fastest Shopify Store themes.
In addition, you must build your business reputation online. Social media or marketplace is an easy-to-use online storefront. However, there are not many ways you can do to introduce yourself in both types of platforms. Most likely, you can only make a short description of the product or service offered.
Another case if your business has a separate site. With a website, you have the freedom to determine the design and features of an online store.
In addition, a Verisign study shows that 84 percent of consumers agree that online merchants who have websites are more trustworthy than those who only sell on social media. Therefore, you need to have a website to market your brand.
Aside from that, when selling products on social media and the marketplace, you are not given the convenience to describe it. On the other hand, the appearance of the website can be adjusted as desired. For example, you can display your various merchandise along with writings that help prospective buyers get to know them.
Finally, you must understand that the marketplace and social media have chat or message features that can be accessed at any time. However, managing incoming messages will be messy if there are already many people who want to communicate with you. Of course, you do not want to forget to reply to a question from a prospective buyer.
In order to overcome these problems, you need a website that has a more qualified and organized chat or ticketing feature.